India’s leading FMCG Company and No. 1 manufacturer & marketer of Edible oil and Soya products, Ruchi Soya Industries Limited (Ruchi Soya)
will play a pivotal role in the project on ‘Soybean oil fortification
Madhya Pradesh. Under this project, largest selling Soyabean oil
brandin the state‘Mahakosh’ will now have additional health
benefits of Vitamin A and D.This was announced recentlyinBhopal
during the official launch ceremony of soybean oil fortification
project graced by the Honourable Chief minister of Madhya
Pradesh Shri. Shivraj Singh Chouhan. Also present on the occasion
was Shri Kailash Vijayvargiya, Honourable Minister of
Science & Technology & Food Processing, Government of
Madhya Pradesh along with several other dignitaries.Centre for
Community Economics and Development Consultants Society
(CECOEDECON) has been working on ‘Soybean oil fortification’ in
collaboration with the United Nations affiliated body, Global
Alliance for Improved Nutrition (GAIN) and edible oil
manufacturers in Madhya Pradesh.
Under this project, soyabean oil by leading companies will be fortified with the essential vitamins A & D. This initiative aims to curbmal nutrition in Madhya Pradesh with a primarily focus on the nutritional security. Mr. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited commented, “The objective of the soyabean oil fortification project in Madhya Pradesh is to reduce health related problems arising due to Vitamin A and D deficiencies in the state. We are happy to partner with the NGOs and offering healthier options to the consumers of our soya oil brand Mahakosh in Madhya Pradesh. We will also work closely with NGOs like CECOEDECON and GAIN on the awareness generation campaign on Vitamin A and D deficiency and the strategiesto address it.”
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Under this project, soyabean oil by leading companies will be fortified with the essential vitamins A & D. This initiative aims to curbmal nutrition in Madhya Pradesh with a primarily focus on the nutritional security. Mr. Sarvesh Shahra, Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Limited commented, “The objective of the soyabean oil fortification project in Madhya Pradesh is to reduce health related problems arising due to Vitamin A and D deficiencies in the state. We are happy to partner with the NGOs and offering healthier options to the consumers of our soya oil brand Mahakosh in Madhya Pradesh. We will also work closely with NGOs like CECOEDECON and GAIN on the awareness generation campaign on Vitamin A and D deficiency and the strategiesto address it.”
MORE LINKS:
Income Tax department keeping an eye on Narendra Modi's rally
Income Tax department puts HRA exemption under scanner
CBI defends raids against Stalin, says searches not intended to target any individual: Full statement
CBI raid at DMK leader M K Stalin's residence blatant misuse of power: BJP
Activist's murder: CBI raids infra firm in Pune
Coal scam: CBI registers two new cases against private companies
CBI raids Janardhana Reddy's associates' residence
CBI conducts raids in connection with horse-trading allegation in Jharkhand Rajya Sabha elections
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